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Jacks of London launches new product range with Premiership support to celebrate 20th year on British high streets.

To help celebrate our 20th year on British high streets we have launched our very own exclusive ‘True Gent’ range of male grooming products - while also becoming the ‘official men’s grooming partner’ to England football star Jack Butland.

After two successful decades in the industry, and after trying pretty much every gents’ hair product on the market we thought it was high time we put our passion, expertise and creativity into some bottles and onto our shelves.

The new True Gent range of products are made in Great Britain and have been developed by Jacks’ team of top barbers and industry professionals with a huge amount of experience at the forefront of the male grooming industry. They have been ruthlessly researched and thoroughly tested on Jacks’ loyal customers.

A very exciting product launch party took place at our Guildford store on the evening of 26 November, a whole range of guests from Jacks clients to business partners and local press, as well as our special guest England and Stoke City Goal keeper Jack Butland, enjoyed sipping on lime and pomegranate infused signature cocktails to the sound of a fantastic live acoustic performance from an up and coming British artist Samuel Jack and his band. Guests also chatted to our new signee and special celebrity guest, England Goalkeeper Jack Butland who said

“I’m a big fan of Jacks of London and what they do. They’re awesome guys and it’s got such a relaxed, laid back vibe. The launch night was a really fun evening. I got a sharp new haircut and beard trim ready for my game against Sunderland on Saturday and all my Stoke team mates have been trying to steal my cool new Jacks products from my kit bag since I got back!”

The True Gent range consists of seven individual hair products, all suitably branded for the modern man, with names such as Hassle Free, Bulk Up, and Head Strong.

Sue Whitehead, Owner of Jacks of London brand, says: “It has taken a lot of time and testing and all of my 20 years’ experience in the industry to bring this new range to production. I am now extremely excited and can't wait to get them into all our Jacks stores.”

View our product video and more info at

© Jacks of London Ltd 2009.
Jacks of London Ltd is registered in England. Registration Number: 04812420
Registered address: 246 High Road, Harrow Weald, Middlesex, HA3 7BB
Head Office: Jacks of London Ltd, 15 Wimbledon Bridge, Wimbledon, London, SW19 7NH